URUNIT

Urunit is the only gambling platform that is 100% managed by its community. Players control the house, host all the games and receive most of the profit.

MARKET ANALYSIS

Gambling Market

Gambling market has been growing year after year. In early 2017 gambling market was worth $360 billion with $44.16 billion in online games. By the end of 2017, the online gambling market increased to $47.4 billion. According to H2 Gambling Capital, market share of online games will continue to grow taking over most of the offline market. By 2022 online gambling market will grow up to an impressive amount of $81.7 billion.

Online gambling market growth (in billions of US dollars):

The diagram below shows online gambling revenue distribution:

The top 5 players in the online gambling market are:

The Stars Group

The Stars Group is the largest association of such famous brands as: PokerStars; Poker-Stars Casino; BetStars; Full Tilt; PokerStars Championship; PokerStars Festival; Megastack.
These brands have a total of more than 100 million registered users.

William Hill

William Hill is a bookmaker based in London (UK). Last year, the company declared over $ 2.2 billion dollars. In addition to sports betting, the company offers a wide range of games (casino, games of skills, bingo, poker) to its customers.

Betfair Group

Betfair is the largest online betting exchange platform in the world. It also offers sport fixed odds betting, casino, bingo, poker. Recently, the platform has merged with Paddy Power, strengthening its position in the market.

Paddy Power

Paddy Power is the biggest bookmaker chain in England and Ireland. The company has a large service of betting by phone and offers casinos and other games online. The company recently merged with Betfair to form Paddy Power Betfair.

Kindred Group

Kindred Group is an association of 13 major brands. 32Red, iGame, Unibet, Maria Casino, Stan James are among its brands. The company offers users a large selection of games: casino, poker, sports betting, bingo and many more.

Online gambling market users

Geographically, Europe, Middle East and Asia dominate the online gambling market. Together, these regions occupy more than 60% of the total market volume.

Online gambling market size by regions (in billions of US dollars):

Main trends and tendencies of the online gambling market

• More and more women participate in online gambling. However, in absolute numbers, men still play more than women. According to statistics, women spend more time playing than men, but their average bet is lower. Women play mainly for entertainment and relaxation, rather than using any strategies to win large amount of money.

• There is a rapid increase in the number of people using mobile devices to access online gambling. In the next three years, it is expected to grow to 165 million users.

• The youngest players prefer to gamble using mobile devices when they are away from home.

• People from 25 to 34 years old prefer online casinos to other kinds of gambling.

Crypto Market

Cryptocurrency market has been rapidly growing for the last few years. According to the CoinMarketcap portal data, cryprocurrency market capitalization at the end of 2017 amounted to about $600 billion. Although, the price of individual crypto-currencies is subject to significant fluctuations, crypto market capitalization in general has been constantly growing. Also, it is important to remember, that blockchain technology, the basis for cryptocurrencies, is still far from perfect and keeps developing. However, one thing we can be absolutely sure of: cryptocurrencies, as well as blockchain technology, are firmly embedded in our life, and this technology has tremendous potential.

Integration of blockchain technology and cryptocurrency in online gambling

Despite the fact that blockchain technology and cryptocurrencies are still relatively new and underdeveloped, there are many attempts to integrate them into various projects, including online casinos. Many experts agree that the crypto-currencies and blockchain technology will take the leading position on the market in general, and in gambling, in particular.
Here are some of the advantages of using cryptocurrency and blockchain technology:

• crypto payments are becoming more and more popular

• payments are easy to make

• low minimum payment threshold

• no restrictions on the number of transactions

• payments can be made significantly faster

• the concept of transparency and fair play is used in conducting the games

However, there are some substantial flaws as well:

• low speed of existing blockchain systems does not allow to use this technology for the integration of systems and operations when every millisec-ond counts (which is exactly the case for most of the systems in the casino)

• transaction cost is too high to use blockchain as the primary instrument of sending, processing and storing data; such expenses would be absolutely unreasonable

Integration of the cryptocurrency and blockchain technology into the gambling platform is obviously necessary, but only in part. We need to adopt the best of it and avoid the flaws.
Do not believe those who claim they can create a well-functioning distributed casino system based entirely on the blockchain. It is possible that such a system will in fact work, but it will definitely be far from “well-functioning”.

For the operation of our online gambling platform we will embrace the bounties of crypto-currency and blockchain world to:

• use our tokens within the platform to gain access to a range of services

• execute purchase/sale transactions between the platform users

• use our tokens to pay for services of third-party game developers

• accept payments not only in fiat (conventional) currencies, but also in crypto-currencies

• pay out the winnings in crypto-currencies as well as in fiat currencies

• ensure transparency and fair play in all the games of the system

We hope a new blockchain platform will be created in the near future and above-mentioned deficiencies of its predecessors will be eliminated. In this case, of course, it will not only become possible, but also necessary to completely integrate blockchain into our platform, as it will provide a number of undeniable advantages over the traditional centralized client-server systems.

Token Description