MONORETO

The Monoreto social network has huge potential. Examples of how this system can be used in different spheres, in order to outline the structure and advantages of Monoreto are:

Business Advertising

The modern reality of promoting a business goes beyond classical advertising tools like billboard ads and TV commercials. Even contextual banner ads and YouTube commercials are losing their effectivity. Users install programs that block ads and skip through commercials after 4 seconds even if they give interesting information in a quality format.

If a business wants people to talk about it today, quality and interesting content that will be popular needs to be created. Users will distribute content they come across on the network themselves and businesses won’t have to pay for ads directed at consumers. But at the beginning even very interesting content requires both support and circulation.

Monoreto allows for distribution of advertising content in a natural environment on the social network and influences its popularity. Making it to the top on Monoreto are not only accounts that bring in the most likes but also the accounts of users that support interesting projects (top donators). In liking quality content of other users, the business account itself climbs upwards on Monoreto’s smart feed and gives information to potential consumers through content. A businessowner thereby gets a real return on advertising investment and his money ends up going to his favorite photographer, blogger, actor, or even another business he decides to support instead of to some advertising intermediary.

In addition to organic opportunities for promoting businesses through quality content and encouraging potential customers, Monoreto will provide an advertising office to business accounts for spot advertising. Ads will be included on banners and specially-designated places on the web version of the site. Monoreto will incorporate native spot advertising on its mobile application.

Raising Funds for Charity

Monoreto understands the importance of social responsibility of business to society and has decided to make some contributions of its own.

Monoreto will take 10% of its profits monthly to develop charity projects (support of children’s sports, forest conservation, assisting animal shelters). The company will put together financial documentation according to monthly results and will provide photo and video reports on the charitable work it is doing. Blockchain technology makes it possible for everything about these projects to be totally transparent.

The financing mechanism for these charity projects from Monoreto is as simple as liking posts and automatically transferring MON tokens. There is no need to use payment systems (bank cards, online transfer systems, etc.) that often deter users from contributing.

Crowdfunding and Procurement of Financing

Since the mid-2000s there have been crowdfunding platforms that offer financing opportunities to start-up businesses and projects by collecting funds with the promise of compensation in the future.

The Monoreto social network will offer fast and user-friendly attraction of funds for companies through the monetization of likes.
Every Monoreto user can take the role of professional investor, selecting companies and projects and investing MON tokens for development of the business.

Monoreto will help transform investment from a complex and bureaucratic process to the simplicity of just liking a company and automatically transferring MON tokens.
Companies will be able to carry out business and advertise on the social network (as is the case with other social networks) and also attract real investment for development and communication with investors, making mutual agreements based upon results of profits from invested funds.

Monoreto Investment is a process that will attract investment into technology start-ups and use MON, Monoreto’s internal token. Monoreto Investment will allow users to invest in projects by liking them. Returns on investment will be delivered with help from contracts that lay out return of likes from the start-up’s account to user accounts after a set period of time.

Monoreto Investment will also allow users to invest in specific projects as well as in up and coming authors (photographers, bloggers) and get a percentage of their earnings in the future. Monoreto offers incentives for top donators.

Getting Famous and Meeting Celebrities

Monoreto opens unlimited opportunities for financing as well as for users to become famous and be in contact with celebrities.

For example, a world-famous sportsman will be able to publish a post and include in the description that the top 3 active donators on the post will get the opportunity to meet him (for dinner, at a training club, etc.). With millions of followers and a lot of fans out there that love him, there will be a lot of people striving to win the prize and the whole thing is likely to be covered in the media. The winners will be known by everyone and will get their moment of glory. The celebrity, in turn, will be able to donate these proceeds to charity.

Monoreto will help create an ecosystem for charity projects that will help bring together a large number of users and instant fund transfers in just one click. This is a key factor of success. There will be a verification system using blockchain technology in play for accounts that collect money for charity so that users won’t have to worry about the security of transferring funds.

Charity is something that will be encouraged on Monoreto. The accounts of active donors will be moved higher in the platform’s smart feed and make it into the top accounts on the social network. Every user who donates tokens to charity causes will get a special award in the form of stickers that indicate the donor’s rank.

Effective Method of Keeping a Blog

Creating original content takes a lot of time and effort for bloggers. The main source of monetization of resources used by them remains advertisements for goods and services.
But ads often come across as annoying or are met with the decision from subscribers to “Unsubscribe!” Sometimes bloggers, especially those with a small audience, end up having to advertise questionable goods and services in order to make money.

Generating quality content is hard work and takes a lot from limited resources. At each step of content creation, users must make a quality investment of time and also experience emotional and material expenditure:

• Creation of content that needs to catch the attention of followers and inspire them

• Complex development of the idea with real scripted content: ideas for photos and video and text to go with them

• Organizing filming of the content: searching for interesting locations, attracting people, editing and post-production resources (especially for professional bloggers)

• Posting content on social networks and keeping up feedback with followers

Monoreto helps bloggers free themselves from dependence on advertising since popularity is something that will also result from a large number of monetized likes.
Monoreto also helps foster relations between bloggers and subscribers with less annoying advertising in posts and a more loyal audience.

This all goes for live broadcast videoblogs as well as regular blogs. The majority of bloggers have live broadcasts and get a large number of likes for them. Even though some services like Twitch give the opportunity to include Internet resources for monetization of the stream, Monoreto offers its own solution to give rewards from subscribers to bloggers in the form of a backed cryptocurrency.

FUNDRAISING CAMPAIGN PLAN

The Monoreto development team is currently working on the platform and preparing a fundraising campaign.

The MNR app token will be released under the ERC-20 standard with limited release in order to hold the fundraising campaign. Distribution of tokens will be done by a smart contract. Raised funds will be used to launch the platform and to develop it further, to finance advertising and marketing, and to regulate the platform’s operation.

The distribution campaign for MNR ERC-20 tokens (pre-ICO) is scheduled to start on 10 May 2018 and continue to 10 June 2018. MNR tokens available during the pre-ICO period will be distributed no later than 1 month after the crowdfunding campaign begins or until the pre-ICO hard cap is reached. The campaign’s launch date will be posted on the monoreto.com website, on social networks, and on other channels.

Pre-ICO Soft Cap: $200,000

Pre-ICO Hard Cap: $800,000

During the pre-ICO, distribution of 6% of tokens with a 50% discount from the ICO price excluding ICO discounts (2.5 cents) is planned.

If the pre-ICO soft cap isn’t reached, all funds raised will be returned.

If the soft cap is reached, an ICO will be held and is scheduled to take place from 15 August 2018 to 30 September 2018.

ICO Soft Cap: $1,000,000

ICO Hard Cap: $15,000,000

57% of tokens are planned to be distributed during the ICO with discounts depending on when the tokens are purchased.

If the ICO soft cap is not reached, all funds collected during the ICO will be returned.